Hybrid CoE Strategic Analysis 5: Beyond Fake News: Content confusion and understanding the dynamics of the contemporary media environment

The new Strategic Analysis paper published by Hybrid CoE is discussing the effects of new media technology to civil society. In current media environment, the agreements of the pre-internet time about contents and contexts no longer apply. A piece of news can still be news, but it can also be an advertisement, propaganda, manipulation, PR or just simply a lie. All of these circulate also on the same platforms and this can be called content confusion, writes Katja Valaskivi, Research Director from Tampere Research Centre for Journalism, Media and Communication, University of Tampere, Finland.